Entrepreneurship and innovation do not originate in one magical moment, nor are they the province of a select few born with an “innovative gene,” but rather the product of a specific set of skills- a set of skills Arieli calls chutzpah.

Arieli did not invent chutzpah. Rather, she has become a global chutzpah expert and is known for unpacking what it means, defining its scope, and rearranging the elements that make chutzpah the critical mindset it is. Applying the principles of chutzpah can transform the way organizations and individuals innovate and develop products, services, processes, and strategies.

Arieli believes chutzpah must be applied at all stages of a venture, starting at the initial phase of discovery and observation through which a new order is created. It can then continue through validation, the collection of feedback, and learning from mistakes as you optimize and create efficiency.

Chutzpah helps entrepreneurs use less to achieve more and adopt an agile mindset aimed at scale and sustainability while enabling the optimal flow of information and decision making. This approach should be pursued all the way to the stage of renewal and allows you to step out of your comfort zone and embrace the unpredictability of economic and technological conditions

There’s no one single way of applying chutzpah. It’s a combination of skills - a mosaic you create for yourself and your organization. One person’s chutzpah is different from another’s in style, tone and weight. What is common is the understanding that a combination of skills and their constant practice, is key to applying chutzpah to one’s present and future goals.

In our ever-changing business climate, whether you are a successful entrepreneur or a business executive, whether you work independently or for others, whether you are young or more experienced - there’s always a way to practice your chutzpah.

Arieli’s chutzpah approach is in the right place at the right time. For everyone. And everywhere.